Tools of the Trade

At one point in history, small, mom-and-pop businesses could make a more than substantial living and add to the overall economic welfare of a community. However, in today’s marketplace, it becomes extremely hard for small businesses to compete.

However, with the popularity of an online presence, small, home place businesses can grab a decent share of the online market. Agreed, the larger guru’s still make the most money online, but it is true also that they have the lion’s share of the expenses as well.

The truth is that 94% of the businesses online make less than $1000 USD per year.

How Much Time

I’ve been doing business online for over twenty years. I can’t tell you the number of times I have fallen for, “This program will make $$$ for you while you sleep and you spend 30 minutes per week working.”

Have you seen this email? I’ve spent really good money on these programs expecting to make big bucks. However, all I got from them was a lighter bank account.

If you are going to be successful in life, it will require work. If you plan to make money online, you will have to put in time.

How much time will depend on how much money you want to make. As your business grows, you will have to hire staff to help you make it.

The bottom line about online marketing is this: you will spend time. How much time you spend will determine how large your business will grow.

Before you begin ask yourself, “How much time can I spend and how much time am I willing to spend?

Online Presence

Online Presence

You don’t have to have a website to make money online. However, it does have a home base.

You can become an affiliate on Clickbank, JV Zoo, CJ Affiliate and a thousand other places online. All you need to sell another’s products are an email address–get one for free from Yahoo or Gmail–an autoresponder–to build your list, also free at Mailchimp or Mailerlite–a computer.

If you want a home base, the best place I have found is ==>here.

I had no idea how to build a website until I found Wealthy Affiliate(WA). Within 15 minutes of joining WA I had my first website running–ever. I accomplished this feat for FREE! Check it out!

The reason I could never get a website built, I didn’t under all the “these” “this” and “That’s”. To some all these steps are quite simple. BUT not to me.

At WA you will be taught exactly how to succeed online. If you follow their training, are willing to put in some time, you will succeed.

Every other place that has promised me success has lied. I spent good money to lose it all. Not at WA!

Define Purpose

What do you want to accomplish? What is your purpose, your WHY. Your purpose, if it is strong enough, will propel you to success. If you know why you want to do something, you will learn the vehicle to get you there.

Also, you will learn the how or the ability to get it done. There are several words that define success, but to me one word says it all, purpose.

Why do you want to succeed. What will you have whenever you reach wherever it is you want to go? That is your purpose for going there.

A clearly defined purpose will take you to the end of your goal.

Use Flow Chart

Flow Chart

A simple flow chart will help you see the ideal process to follow with your business. I have a simple one that I will send you for free. Contact me ==> here to get your copy.

The flow chart shows me the exact steps I have to take to make my business successful.


Another thing you will have to determine about your online business: can I afford it.

No matter what you think, eventually, you will have to pay to get where you want to go.

Before you begin, can you afford to go there? Even WA costs. The initial fee is small, and the monthly fee is small. However, you do have to spend money.

The amount of money you spend for the opportunity to make money doesn’t compare. However, you must determine if you can afford it.

Content Marketing

Writing Content

One thing I have found about an online business is this: you must be able to write. As an ex English teacher, I think it critical that you write well.

I offer an online course ==>here. Yes, it costs. There is a free week offered where you can browse around to see if this is what you want to do. Also, you can get a free writing test to determine at what level you write. Check it out.

If you can’t write, you can hire your content written for you. Fiverr is a place where you can get quality work for a decent price.

However, it isn’t the same as you communicating with your audience. So learn to write. It really isn’t that hard.

Email Marketing

The purpose of writing content is to develop a following. Your following will become your potential customers. You reach these customers by email.

Some gurus will tell you that email marketing is dead. I’ll admit it is harder today to get sales by email. However, by matching your customers with the right products, you can sell them with your emails.

You collect subscribers from your existing customer base, your social media followers and from the content you write. From your list, even a simple content newsletter can help you encourage repeat buyers.

Your emails will help your potential customers know your company brand.

Your Business

We’ve looked at several things regarding an online business. Do you really want to get involved?

I know, sitting on a beach for your work appeals to most of us; however, it doesn’t seem to work for most.

Therefore some really needed items in your repertoire of tools:

1. clearly defined goals, road maps to your destination

2. defined purpose, supplies the why you want to do online marketing

3. develop an online presence

4. are you willing to spend the time

5. can you afford it, maybe you can’t afford not to

6. writing content

7 email marketing

These are a few of the things you need to consider a career online.

I’m here to help. So ask questions and leave your comments below. I’ll get back soon.

Take a serious look at WA ==>go here! It has been my online business life saver.

Look for my next article: The Truth About Online Marketing: Who’s Going to Tell It

You Become Who You Think You Are

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