You’ve thought about using a survey in your small business. Creating surveys is easy with the right tools and can bring organic traffic to your small business site or blog.
My following list of possibilities hinge on the fact that I can use their services for free. At this stage in my business, free is really good.
With that in mind, let’s look at a few reasons why you might consider surveys and some tools you might use to develop them.
How to Use Surveys
What do I need surveys for? What purpose will they serve in my small business.
There are several reasons to use surveys:
- engage your audience
- find out employee satisfaction
- allow your customers to give feedback
- do market research
- so many more uses
Yes, these few ideas are just the tip of a large myriad of reasons to use a survey–even for a small business. You may not have employees, yet. However, with time you will need to hire some.
You can find out who you are really reaching with your articles or ads by using surveys. Since marketing looms large in every business, you can learn if you are marketing to the right segment of your niche.
Have you done a survey for your business? They really are simple. The sites I have used make it easy to build and send your surveys.
The ones I have used contained nearly all the elements you want to build a survey. I chose their questions, and in a very short time I was done.
Since I am a small business who must operate on a tight budget, I choose the free survey tools. There are limits to using the free survey tools, which include:
- limited questions
- limited customer contacts
- limited questions asked
- limited themes and templates
However, you can search online. There are other survey sites that allow more than the above limitations. We’ll talk about the sites that allow much better tools, later.
First Survey Site
The first survey site I used was Survey Monkey. It is one of the best known sites on the internet.
However, it’s free version has the above limitations. Yet for small businesses such as mine, it was more than sufficient.
I would recommend that you not pass it by because of the limitations. You get class service and reporting even with a limited number of survey questions and contacts.
The site allows 15 questions in your survey, which in most instances are adequate. Further, Survey Monkey allows you to have 100 responses.
For the first time survey and a small business, this is more than adequate.
Another site you can use for free is Typeform. The site offers champaign tastes on a beer budget.
Look at what Typeform offers for free:
- Unlimited questions
- Unlimited answers
- Data export
- Custom design themes or choose from templates
- Basic reporting
These are some pretty heavy hitting tools for free! The site is easy to navigate, and you can create your survey in little time.
As with every site, you will need to sign up for an account. Then it’s on to building your surveys.
Zoho Survey is another free survey tool offering. Again, your options are limited, but they can be more than adequate for your small business.
For the price–free–you get:
- Unlimited surveys
- 15 survey questions
- 150 responses
The site offers paid services starting at $39 per month, too. So it comes down to a matter of choice and budget. Included in your decision can be the question, “Do I really need more information?”
One of the more elegant free sites is Google Forms. Google is one of the more elaborate free forms of our article.
Google allows you to create your own form for free. Some of their features besides creating a beautiful form is:
- Unlimited surveys
- Unlimited respondents
- Survey answers and data are automatically collected in Google Spreadsheets
- Lots of theme options
- Add your own custom logo
- Add images or videos
- Skip logic and page branching
- Imbed survey into emails or website
- Add collaborators
- 100% free!
I find the services that Google offers hard to beat. Of course, Google is Google, and they can change without notification.
Their Google+ service, which I use daily, is going away as of April 2nd.
Survey Gizmo has a limited free version hidden towards the bottom of their pricing page. This tool offers:
- Unlimited surveys and questions
- 50 respondents
- Several basic question types
- Free templates
- Basic reporting
- Option to export to CSV
Paid versions start at $15/month. The paid version offers increasingly more features. Check them out at the site!
Of course, paid sites offer more in depth survey options. For instance, paid versions allow you to use survey Logic. This tool can use the information from a previous question to provide the following one.
If the question on your survey is, “Do you have a TV?” and you answer, “yes,” then the next question could be, “What brand”
Then a list of brands could pop up from which the respondent could pick the brand of television.
Paid versions allow you to export data, too. You most likely can use your custom logo by using a paid survey tool.
Which Sites Are Best
Your choice will depend on several things:
- size of your company
- the competitiveness of your niche
- how critical are surveys to your business
For my small business I would recommend starting with Google Forms. I didn’t know about them whenever I ran my first survey.
Google Forms offer a ton of survey tools at a price that you and I can afford–FREE!
All the sites mentioned above have great merit for your business needs. Since they are free, try them out and compare. I would recommend using each site to survey your customers, and then see which survey gets the best results.
Try surveying your social media sites. You could find new customers this way.
How about your favorite survey tools? I didn’t mention all the possibilities.
You can add to my list.
I’m here to help, so let me know if you have questions or comments. I’ll get back soon.